Site Logo
Common Use Cases
- Site identity: marking a site for a team or brand
- Department branding: a recognizable logo per department site
- Project sites: a quick visual identity for a workspace
- Consistency: the same logo across a family of sites
- Professional polish: replacing the generic default mark
- Hub cohesion: aligned logos across a hub of sites
Benefits
- Visible identity: the logo sits in the header on every page
- Recognition: users instantly know where they are
- Branding: aligns a site with a team or organization
- Simple to set: an image upload in site settings
- Pairs with theme: works with colors and fonts for full branding
- Trust: a polished site feels official
How It Works
- Header image: the logo displays beside the site name
- Set in site settings: uploaded from the change the look area
- Comm site control: communication sites offer logo display options
- Separate from thumbnail: the header logo differs from the site thumbnail
- Supported formats: standard image formats are accepted
- Applies site-wide: the logo shows across the site header
- Site logo: the image used in the header
- Logo display: how the logo appears on a communication site
- Image upload: providing the logo file
- Pair with theme: colors and fonts that complete the look
Limits and Nuances
- Header placement: the logo appears in a fixed header spot
- Size and shape: logos should suit the header dimensions
- Different from thumbnail: do not confuse it with the site thumbnail
- Per site: each site sets its own logo
- Format support: use a clean, web-friendly image
- Branding only: the logo is cosmetic, not functional
Common Questions About the Site Logo
What is the site logo in SharePoint?
The site logo is the image that identifies a site in its header, appearing beside the site name at the top of every page. It is the most visible element of site branding and the quickest way to make a site feel like it belongs to a specific team, project, or organization. You set it from the site look settings by uploading an image.
How is the site logo different from the site thumbnail?
The site logo appears in the header while you are on the site, identifying it on every page. The site thumbnail is a separate image used to represent the site elsewhere, such as on cards and in search results. They serve related but distinct purposes, and a fully branded site usually sets both so it looks consistent both inside and outside the site.
Where does the site logo appear?
It appears in the site header, beside the site title, across all the pages of the site. On a communication site you also get some control over how the logo is displayed. Because the header is present everywhere, the logo gives users a constant cue about which site they are in, which is especially helpful when someone navigates across many related sites.
How do I set a site logo?
Open the change the look or site settings area and upload an image as the site logo. The process is a simple image upload, and the logo then shows in the header. It is worth using a clean, appropriately sized image so it renders crisply in the header space, and aligning it with your theme colors and fonts for a cohesive look.
Can each site have its own logo?
Yes. The site logo is set per site, so every department, project, or team site can carry its own identity. For a family of related sites connected by a hub, using consistent or complementary logos helps them feel like part of one whole. The logo is configured on each site individually rather than enforced from a single central place.
Why does the site logo matter?
Branding builds recognition and trust, and the logo is the most visible part of it. Greg Zelfond, the consultant behind LookBook 365, sets a clear site logo alongside a matching theme so every site looks intentional rather than generic. It is a small, quick change, but a recognizable logo makes a site feel official and helps people know exactly where they are.