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Brand Center

The SharePoint Brand Center is a special SharePoint site that lets organizations define tenant-wide visual branding - custom colors, custom themes and custom fonts.

Common Use Cases

  • Intranet consistency: Communications teams ensure all department intranets and news sites share the same approved typography and palette defined in the Brand Center
  • Corporate rebranding: When an organization updates its visual identity, the Brand Center deploys new colors and fonts across all SharePoint sites simultaneously without site-by-site edits
  • Multi-brand organizations: Companies with multiple brands or subsidiaries configure distinct themes for each brand, applying them selectively to relevant sites

Benefits

  • Custom font support: Brand Center supports custom web fonts beyond the default Microsoft-provided options
  • Faster site creation: Site creators can utilize Brand Center themes, reducing time-to-launch for new sites and removing design decisions from non-designers

Key Considerations

  • You must be a global administrator to create/enable a Brand Center
  • You can create only 1 Brand Center site per tenant
  • Site Owners can still create their own Site-level themes