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Brand Center

The SharePoint Brand Center is a dedicated site and app where organizations manage tenant-wide visual branding - custom fonts, color themes, and brand images - from one central place. Built on the Organization Asset Library, it lets brand managers define an approved look that site owners apply through the Change the look panel, keeping every intranet site consistent without site-by-site styling. Custom fonts extend to Viva Connections and PowerPoint for the web.
Related Features
Custom Fonts, Custom Theme, Microsoft 365 Bar, Organization Assets Library, Site Logo, Thumbnail Logo

Common Use Cases

  • Intranet consistency: Communications teams ensure all department intranets and news sites share the same approved typography and palette defined in the Brand Center
  • Corporate rebranding: When an organization updates its visual identity, the Brand Center deploys new colors and fonts across all SharePoint sites simultaneously without site-by-site edits
  • Multi-brand organizations: Companies with multiple brands or subsidiaries configure distinct themes for each brand, applying them selectively to relevant sites
  • Branded employee app: the same approved fonts and themes carry into Viva Connections, so the intranet and the Teams-based employee experience match
  • On-brand presentations: organizations on E3 or E5 licensing use uploaded organization fonts in PowerPoint for the web for consistent decks
  • New site rollouts: site owners apply an approved theme from the Change the look panel, so new department sites launch on-brand from day one

Benefits

  • Custom font support: brand managers upload real corporate typefaces and package them for tenant-wide use, beyond the default font options
  • One source of truth: fonts, themes, and brand images live in a single dedicated site instead of scattered per-site settings
  • Faster site creation: site owners pick an approved theme from Change the look, removing design decisions from non-designers and cutting time to launch
  • Instant rebrand reach: publishing an updated theme makes the new look available to every site without site-by-site edits
  • Delegated brand management: day-to-day control sits with brand managers through simple site ownership, not global admin rights
  • Consistency across surfaces: the same fonts extend to Viva Connections and PowerPoint for the web (E3/E5), carrying the brand past the intranet

How It Works

  • Activation by a global administrator: turning the Brand Center on creates (or reuses) the SharePoint site that hosts the Brand Center app; Microsoft suggests naming the site Brand Guide.
  • Organization Asset Library tie-in: if your tenant already uses one, the Brand Center attaches to that existing site instead of creating a new one.
  • Brand managers: anyone added as a site owner of the Brand Center site can upload fonts, define font packages, and build color themes in the app.
  • Tenant-wide availability: approved themes and fonts appear in the Change the look panel on sites across the tenant, ready for site owners to apply.
  • Beyond SharePoint: custom fonts work in Viva Connections, and organization fonts are also supported in PowerPoint for the web for E3 and E5 customers.

Limits and Nuances

  • Global admin required: only a global administrator can create and enable the Brand Center; a SharePoint admin role alone is not enough.
  • One per tenant: multi-brand organizations manage every brand from the same app by publishing multiple themes.
  • Public CDN is mandatory: activation requires consenting to and enabling the Microsoft 365 Public CDN; if your organization blocks public CDN usage, the Brand Center cannot be turned on.
  • Availability, not enforcement: site owners can still create and apply their own site-level themes, so visual consistency still needs governance.
  • Multi-geo nuance: the Brand Center lives in the primary geo only; custom fonts in other geos require an organization asset library with Public CDN in each geo.
  • Scope of fonts: custom fonts apply to SharePoint and Viva Connections (plus PowerPoint for the web with E3/E5); they do not restyle Teams, Outlook, or classic SharePoint pages.
  • Access follows site ownership: anyone added as a site owner of the Brand Center site becomes a brand manager, so keep that owners group small.

Common Questions About Brand Center

What is the SharePoint Brand Center?

The Brand Center is a dedicated SharePoint site and app where your organization manages tenant-wide branding – custom fonts, color themes, and brand images – in one place. Brand managers define the approved look, and site owners apply it through the Change the look panel, keeping every SharePoint site visually consistent without custom code.

Who can set up the Brand Center?

Only a global administrator can activate it, from the Microsoft 365 admin center under Settings and Org settings. After activation, day-to-day brand management is delegated by adding people as site owners on the Brand Center site – those owners become the brand managers who upload fonts and build themes in the app.

Why does the Brand Center require Public CDN?

Custom fonts and brand assets must load quickly and reliably on every page, so Microsoft serves them through the Microsoft 365 Public CDN. Activation includes a consent step that enables Public CDN for the tenant. If your organization’s security policy blocks public CDN usage, you will not be able to turn the Brand Center on.

Can we use our own corporate fonts in SharePoint?

Yes – custom fonts are the headline capability. Brand managers upload font files to the Brand Center and assemble them into font packages, which then appear in the Change the look panel for sites across the tenant. The same fonts work in Viva Connections, and organization fonts are also supported in PowerPoint for the web for E3 and E5 customers.

Does the Brand Center force every site to use our branding?

No – it makes approved branding available, but it does not enforce it. Site owners can still create and apply their own site-level themes. If strict consistency matters to your organization, pair the Brand Center with governance: decide who owns site look and feel, and communicate which themes are approved for the intranet.

How many Brand Centers can we have?

One per tenant, created in the primary geo for multi-geo organizations. Companies with several brands manage all of them from the same app by publishing multiple themes. When Greg delivers a LookBook 365 intranet, configuring the Brand Center with the client’s fonts and colors is one of the steps that makes an out-of-the-box site genuinely feel on-brand.