Website Traffic by Channel (Chart)
Overview
- Pie chart rendering sessions by channel, one of the thirteen chart forms the Chart web part can draw
- A total sessions callout of 106,170 above the plot and a ranked legend below it, both generated from the same prompt
- Thousands separators and per-channel counts placed by the web part rather than configured, so six-figure and four-figure numbers stay comparable
- A full dark theme with a high-contrast categorical palette, produced by asking for it – which is how far styling can be pushed in this web part
- The whole visual described in plain language in a chat on the page, with follow-up prompts to add data, change the look, or undo a step
- Roughly thirteen chart forms available – bar, line, pie, donut, area, scatter, histogram, heatmap, funnel, sankey, gauge and more – so the shape follows the question rather than the tool
- Authoring needs a Microsoft 365 Copilot license while readers need none, and the chart holds its data as a snapshot that is refreshed by asking
Benefits
- Shows the traffic mix and the total volume together, so a share is never quoted without its base
- Makes dependence on one channel obvious – organic search carries 45 percent of all sessions
- Gives the long tail its own numbers, which is where the argument about where to invest next actually happens
- Brings analytics out of the tool only the marketing team logs into and onto a page everyone can read
- Takes minutes to build, because the chart is described in words rather than configured field by field
- Needs no Power BI workspace, no gateway, and no report developer
- Restyles on request, dark or light, which matters when a chart has to match a campaign page
Details
- Chart Types: Pie chart
Common Questions About the Website Traffic by Channel Chart
What is this website traffic chart built with?
The Chart web part, the AI-powered chart web part that sits under the AI category in the SharePoint web part toolbox. The pie, the total sessions callout, the ranked legend, and the dark styling all come from a plain-language prompt rather than a property pane. Nothing is licensed beyond Microsoft 365 and a Copilot seat for whoever builds it – the kind of low-maintenance reporting Greg Zelfond builds for marketing teams.
What does the website traffic by channel chart show?
Total sessions of 106,170 as the headline figure, split across six channels in a pie: Organic Search 48,250, Direct 21,400, Referral 13,750, Social 9,820, Email 7,640, and Paid Search 5,310. Each channel appears in the ranked legend with its color and its count, so share and absolute volume are readable from the same card.
Where does the chart data come from?
A two-column dataset of channel and session count, held in a file the web part reads when the chart is created. The Chart web part does not bind to a SharePoint list, and it does not connect to an analytics platform; it takes the numbers it is given and draws them.
Does the chart refresh automatically when the numbers change?
No. The Chart web part holds its data as a snapshot, so editing the source file does not redraw the chart on its own – you ask the web part to refresh the data and republish the page. Traffic moves daily, so treat this as a monthly summary. When a live-refreshing view is the requirement instead, the classic Quick Chart web part can point straight at a SharePoint list, and Power BI handles scheduled refresh.
Should we use the Chart web part, a Copilot dashboard, or Power BI?
It depends on how much you need. The Chart web part is the quickest way to put one good-looking chart on a page, described in a sentence and styled by asking. A Copilot-generated dashboard suits a full page with filters and several linked charts that move together. Power BI earns its place when data volumes are large, sources need joining, or row-level security and scheduled refresh matter.
Can Greg build this chart for our organization?
Yes – this is exactly the kind of work Greg Zelfond does. As an independent SharePoint consultant and Microsoft MVP, he shapes the underlying data so the chart is worth drawing, picks the visual that answers the question your leadership actually asks, and puts it on a page your marketing and sales teams already visit. Reach out through the contact page.
