Company Blog (SharePoint Pages)
Overview
- Individual Blog Pages: Each blog post has its own dedicated page, supporting rich content such as text, images, videos, and document links
- Categories & Tags: Posts are organized using categories and tags, allowing users to filter, group, and navigate content more easily
- Approval Workflow: A built-in approval process ensures quality control and editorial oversight for all blog submissions
- Reusable Templates: A standardized blog post template maintains consistency in layout and formatting across all articles
- Post Scheduling: Posts can be scheduled in advance for future publication
- Newsletter & Digest Integration: Articles can be shared via email individually or as part of a newsletter/digest
- Analytics: Blog analytics provide insights into readership, engagement, and content performance
- Audience Targeting: Posts can be targeted to specific user groups based on roles, departments, or other attributes
- Comments & Likes: employees can comment on and like blog posts, encouraging interaction with each article
- Keyword Search: employees can quickly locate blog posts by searching on keywords
Benefits
- Centralized internal communications: news, updates, and announcements live in one consistent, easy-to-access location
- Higher employee engagement: team stories, celebrations, and transparent updates strengthen culture and connection
- Targeted messaging: audience-based publishing ensures content is relevant to specific roles or departments
- Simple content management: built-in templates, tagging, and approval workflows simplify publishing and maintain consistency
- Better content discoverability: categories, metadata, and powerful search help employees quickly find what they need
- Insights into engagement: analytics and metrics show internal teams what content resonates most
Common Questions About This Company Blog
What is this Company Blog built with?
The blog is built entirely with SharePoint, using the Banner, Editorial, Image, Image Gallery, Page Properties, Quick Links, and Text web parts along with audience targeting, extended header, metadata, and vertical section features. There is no custom code and no third-party blogging platform involved. It is the kind of clean, maintainable internal blog Greg Zelfond builds for communications teams inside Microsoft 365.
What’s included in the Company Blog?
The design includes a blog homepage, individual blog pages with rich content such as text, images, videos, and document links, plus categories and tags for filtering and navigation. It features an approval workflow for editorial oversight, reusable post templates, post scheduling, comments and likes, keyword search, a blog posts library, a call to action, email and newsletter integration, audience targeting, and post analytics.
Does this design use any custom code or third-party tools?
No. Everything in this blog uses standard SharePoint functionality available in Microsoft 365 – web parts, metadata, templates, and built-in approval workflows. That matters because out-of-the-box solutions are stable, secure, and easy to maintain – nothing breaks when Microsoft rolls out updates, and there are no third-party licenses to manage. Out-of-the-box is the only way Greg builds.
Can this blog be customized for our organization?
Absolutely. The branding, post templates, categories and tags, approval process, and target audiences can all be tailored to your communication strategy. Greg adapts the blog to the way your organization actually publishes – whether that means leadership updates, team spotlights, department announcements, or culture stories – so the blog reflects your voice and structure, not a generic template.
Can blog posts be targeted to specific groups of employees?
Yes. The design uses SharePoint audience targeting, so posts can be aimed at specific user groups based on roles, departments, or other attributes. Employees see the content that is relevant to them, which keeps the blog useful instead of noisy. Combined with categories, tags, and metadata, targeting ensures the right stories reach the right people.
Can Greg build this blog for our organization?
Yes – this is exactly the kind of work Greg Zelfond does. As an independent SharePoint and Microsoft 365 consultant and Microsoft MVP, he designs and builds out-of-the-box internal blogs like this one, tailored to your content, contributors, and audiences. If you want a company blog your employees will actually read and engage with, reach out through the contact page to get started.
